Chinos are, unmistakeably, military trousers. They are functional,
sturdy and reliable. In their purest form chinos are made of 100% cotton
twill cloth – that is a weave with small diagonal ridges – and are
khaki in colour. They are flat-fronted, parallel or slightly tapered
legs, with slanting side pockets and one or two back pockets.
The mass of cheap army surplus after WW2 meant that chinos were
picked up, along with blue jeans, as the uniform of the new consumer
group of teenagers in the US. The pale brown cotton pants became an
essential ingredient of the preppy look. Unlike denims, they were both
casual and smart. Fifty years later, and sometimes in somewhat changed
formats, they are still a wardrobe essential.
In any case, the comfortable and hard-wearing khaki chinos had proved
their worth. They were adopted as an official US Army uniform in 1902.
The utilitarian appeal of these reliable uniforms was soon picked up by
the general public. In the US at least the terms “khakis” and “chinos”
became interchangeable and remain so today. Levi’s introduced a line of
“khakis” as early as 1906. Preppy palace Brooks Brothers started selling
chinos as early as 1942. In the Second World War, US officers’ chinos
were made of a quality known as Cramerton cloth – Levi’s used the same
cloth for a line of post-war preppy pants.
More than 100 years later, the appeal of this basically simple pant
with no pleats, a zip or button front, and straight or slightly legs is
stronger than ever. For spring/summer 2012 Duchamp has re-interpreted
this menswear classic in several tantalising ways. We are using fine
Italian cotton for our pants in a superb range of colours from white and navy to yellow and purple. Make them part of your spring/summer uniform this year. You cannot argue with a classic.
Contact us now here and you might get yourself rocking a pair of these.
Hmm... I kinda need those, wanna look good for my better half. Empowered!!
ReplyDeleteGrab one...they are a must have pants...
ReplyDelete